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2001 → 2026

Every chapter
solved a
bigger problem.

I began with visual design and websites, moved into application engineering, and later led enterprise frontend and design-system work. Each chapter added new responsibility without leaving design behind.
A chronological studio timeline moving from an early CRT website through modern product systems and AI engineering.
One practice · Many chaptersEst. 2001
  1. An early 2000s workstation with a hand-coded first website, HTML notebook, CRT monitor, and keyboard.
    01 · Curiosity became a first website
    Ch. 012001

    First Website

    Curious teenager

    The problem: I wanted something that didn't exist yet, so I built it. A page on the open web, hand-typed, no permission needed.

    What I learned

    The call was to publish before I felt ready. That instinct, ship, then improve, never left.

    Mindset forged

    Curiosity as an operating system. The compounding advantage that outlasts every framework.

    Tech

    GeoCitiesHTML

    → The web became the medium. Craft became the next problem.

  2. A creative technology workstation combining motion timelines, vector paths, 3D work, and code.
    02 · Design and code became one practice
    Ch. 022006–2010

    Creative Technologist

    Design + motion

    The problem: interfaces felt lifeless. Static comps couldn't answer how an experience should feel in motion.

    What I learned

    The call was to treat design and code as one discipline, every pixel, easing curve, and frame a decision, not a default.

    Mindset forged

    Taste as a skill. The belief that rhythm, weight, and restraint are engineering choices, not decoration.

    Tech

    DreamweaverFlashActionScriptPhotoshopIllustratorAfter EffectsCinema 4D

    → Craft opened the door to client work, and the harder problem of owning outcomes end-to-end.

  3. Automotive campaigns evolving through Moore and Scarry, Caldwell and Kerr, and Affinitiv into reusable digital advertising modules.
    03 · Agency speed became repeatable systems
    Ch. 032015–2016

    Moore & Scarry → Caldwell & Kerr → Affinitiv

    Designer → Senior Frontend Web Developer

    The problem: automotive campaigns shipped weekly, with real ad spend and real deadlines. Perfection was a luxury nobody paid for.

    What I learned

    The call was to trade artisan pace for repeatable velocity, templates, patterns, and disciplined tradeoffs a team could inherit.

    Mindset forged

    Attention as a system. Visual hierarchy and conversion literacy every interface engineer needs before they touch a component library.

    Tech

    HTMLCSSJavaScriptPHPWordPressCoda

    → Agency cadence prepared me for owning long-lived codebases at CMS scale.

  4. The real LSI Companies, Artisan Eatery, and Hope Hospice sites arranged as a production workflow.
    04 · Fifty-plus sites built for handoff
    Ch. 042016–2020

    Priority Marketing

    Web Developer, CMS specialist

    The problem: fifty-plus sites, each with its own editor, each needing to survive years of hand-off, plugin churn, and content the client hadn't written yet.

    What I learned

    The call was to build for the second engineer and the third editor, conventions, guardrails, and predictable seams over clever one-offs.

    Mindset forged

    Systems built for other humans. The seed of every design system I've touched since.

    Tech

    PHPWordPressHTMLCSSJavaScriptApacheGSAPSEO

    → Volume and accountability set the stage for product engineering with real state.

  5. Equity Trust educational, calculator, and application flows shown with validation and completion states.
    05 · Fintech · trust and rigor
    Ch. 052020–2022

    Midland Trust → Equity Trust

    Software Engineer, Fintech

    The problem: client, payment, and pro portals had to move real money and hold real trust, across auth boundaries, regulated workflows, and Salesforce integrations that could not be papered over on the client.

    What I learned

    The call was to design the data shape and API contracts first, then the interface. Every state, error, and edge case is a promise to the user.

    Mindset forged

    Regulated-industry rigor. Full-stack judgment, database, service, UI, treated as one decision.

    Tech

    ReactTypeScriptPostgreSQLSequelizeExpressIonicSalesforce

    → End-to-end product engineering readied me for systems that multiply other teams.

  6. CDW product listing and detail screens surrounded by reusable Legato commerce component specimens.
    06 · Enterprise design-system leadership
    Ch. 062022–2026

    CDW, Legato Design System

    Senior Software Engineer I / Technical Lead

    The problem: ten-plus product teams, fifteen-plus enterprise apps, each drifting toward its own vocabulary. Every diverging button was a tax on every future decision.

    What I learned

    The call was to treat the system as a product with its own users, engineers, designers, PMs, and lower ambiguity as a measurable outcome. Tokens, accessibility, and docs as first-class API surface.

    Mindset forged

    Leverage at scale. When the system answers a question once, ten teams stop asking it. Judgment compounds.

    Tech

    ReactTypeScriptStencilWeb ComponentsStorybookNxDesign TokensA11y

    → Fortune 500 depth plus AI-assisted workflows shaped what I'm building next.

  7. The real Ask A.J. interface with a citation card, streaming status, and server-only trust boundary.
    07 · AI application engineering
    Ch. 072026

    Now

    Lead Sr. Software Engineer / Staff Engineer roles

    The problem worth solving now: full product lifecycle, architecture, backend seams, product surface, accelerated by AI without ceding judgment to it.

    What I learned

    The call is to treat AI as leverage, not authorship. Widen the surface I can hold; keep the last read before ship human.

    Mindset forged

    Engineering judgment as the axis. Technologies expire. Problems, and the taste to choose which ones, do not.

    Tech

    MCPAI workflowsReactTypeScript

    → The next chapter is being written, by design.

Ask A.J.